In an unexpected pairing, the BWT Alpine Formula One Team has announced a partnership with MODO.us, a growing social casino platform. This collaboration brings together two vastly different spaces: the high-speed world of motorsport and the casual, game-focused realm of online social casinos.
MODO.us is a platform where users can play casino-style games, but without the risks typically associated with gambling. Players use free virtual coins to try out games like free slots, Live Roulette, and Texas Hold’em. Interestingly, while the gameplay is free, there’s still a chance to win prizes that can be redeemed. It’s not exactly gambling, but it scratches a similar itch—without the financial stakes.
Crossing Over: Gaming and Racing
As part of this collaboration, MODO Casino will feature exclusive games inspired by the BWT Alpine Formula One Team. These games will take their place alongside MODO’s current lineup, which includes well-known titles like Buffalo Hold and Win and Sugar Rush. The goal? To merge the excitement of Formula One with the interactive world of online gaming.
And it’s not just in-game content. MODO branding will appear on the rear bodywork of the Alpine A524 car during the Las Vegas Grand Prix. That’s just the start—this branding will stay on the team’s car throughout the entire 2025 Formula One season. It’s clear both sides see this as more than just a short-term experiment.
Why Does This Matter?
For MODO.us, it’s a major opportunity to expand their reach. Formula One has a truly global audience, with millions tuning in for every race. Getting their name out there on the cars—and through exclusive games—puts them in front of a demographic they might not have reached otherwise.
For BWT Alpine, the partnership adds something fresh to their brand. Sponsorships are nothing new in Formula One, but this one feels a bit different. It’s not just about slapping a logo on a car. This is about creating something interactive and engaging for fans, particularly younger ones who are drawn to online gaming.
Patrick Fechtmeyer, the CEO of ARB Interactive, described the partnership as a way to “connect two exciting industries.” He added that this collaboration offers something unique for fans of both social gaming and motorsport.
BWT Alpine Team Principal Oliver Oakes echoed this sentiment, calling it “a fantastic opportunity to engage with new audiences.” He emphasized that it’s about more than visibility—it’s about offering fans something tangible and new.
A Shift in Sponsorships
This deal feels like part of a larger shift in how brands collaborate. We’ve seen a growing trend of sports teams teaming up with digital platforms, particularly in gaming. Formula One, with its combination of tradition and cutting-edge technology, seems like a natural fit for these kinds of partnerships.
The inclusion of exclusive, Formula One-themed games on MODO.us reflects how partnerships are evolving. It’s not just about exposure—it’s about creating content that resonates with fans in a deeper way.
What Comes Next?
For now, the first step is the Las Vegas Grand Prix. This is where fans will see the MODO.us branding in action for the first time. The exclusive games on MODO Casino are expected to roll out soon as well, adding a fresh layer of excitement for players who enjoy both gaming and motorsport.
It’s still early days, but this partnership hints at what’s possible when two very different industries come together. Motorsport fans get a new way to engage with their favorite team, and MODO Casino gets the chance to introduce its platform to a broader audience.
For more details about MODO.us, head to modo.us. To learn more about ARB Interactive, visit arbinteractive.com.
